Underwear Cowboys 1

Another underwear campaign that caught Mitchell's eye a little while ago - the Ginch Gonch Cowboys. These buddies are all lined up in a row outside the Ranch House, stripped down to their underwear. Hands clasped (or tied?) behind their backs, it's as though they are about to be punished in some way. Making these ruggedly male, cowboys stand, undressed, in full public view would be humiliating enough for them. Being made to wear the same, eye catching and frankly not very manly underwear - as though it were a uniform - is even worse. The design of the slips worn by numbers 2, 3 and 5 are skimpy and sexy. The decoration and seams emphasise their equipment - turning them into sex objects for the pleasure of the unseen gangmaster. What a shame the others aren't dressed the same! Their shorts might be quite attractive were it not for the decoration which makes them seem quite frumpy. Perhaps that's the reason for the punishment detail.......?